Design & build · concept study · 2026
White Elephant.
A self-initiated concept redesign of a 35-year Zürich restaurant site.
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The problem
How much can a restraint-first rebuild improve on a dated restaurant site — with far less code than an agency build?
The approach
A self-initiated concept: locked palette and typefaces, elevated motion and polish, a full menu, the 35-year anniversary, a Champagne Experience, and takeaway with WhatsApp ordering — with prominent reservation CTAs throughout.
The outcome
A fast, content-complete concept that shows how much a modern rebuild can do with less.